Mitek: Revolutionizing the financial services industry.
Mitek Systems (MITK, NASDAQ), a global leader in mobile capture and identity verification software solutions, recently released findings from a survey of more than 3,000 millennials in the U.S., Canada and the U.K. on their mobile preferences, purchase habits and financial goals.
“As the largest generation in the U.S., millennials get what they want,” said Kalle Marsal, CMO, Mitek. “For the first time, this survey shows how the most valuable millennial customers expect to use their mobile device camera for commerce and banking. Smart businesses should welcome this news since leveraging millennials’ selfie habit gives them an easy way to verify ID’s, authorize purchases, enroll new customers and achieve compliance in an increasingly regulated mobile world. Their most valuable customers have spoken and the answer is a win-win.”
Forward-looking businesses must have mobile capture, and Mitek’s the leader!
Key findings from the survey conducted by Osterman Research includes:
Millennials are addicted to their smartphone cameras: 85% take selfies and many are taking more than five a day.
- The number of older U.S. millennials taking 20 or more selfies a day is double that of younger millennials.
- More than a quarter of older millennials say the camera is the most important function on their mobile device, vs. 16% of younger millennials.
By Daniel T. Cook, BMR Special Investigator
Click here to quickly become a BMR member and read the rest of this update on Mitek to find out how high this stock could climb, or login with your username and password…
